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AT&T begins building a unified US-Mexico footprint with Cricket

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February 2015
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Gigaom

AT&T promised it would create the first pan-North American service area when it bought Mexico’s Iusacell last month, and it’s wasting no time getting started on the multinational footprint. On Tuesday, Ma Bell announced its prepaid arm Cricket Wireless will make unlimited calls to Mexico part of its standard $50 and $60 plans.

Cricket is already a brand used by many foreign nationals — it offers unlimited texting to 35 countries on those same plans – so it makes sense [company]AT&T[/company] would start its cross-border feature expansion with its prepaid service. Today customers can buy a $5 add-on that will give you free calls to international landlines or $15 add-on that will give you 1000 minutes to mobile numbers. But when the new rates kick in on Wednesday, customers on any Cricket plan with 5 GBs of data or more will no longer have to pay extra for…

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