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La importancia de publicar en Redes Sociales


February 2013


Si bien no hay ninguna fórmula mágica para triunfar en los nuevos medios sociales, conviene atenerse a ciertas recomendaciones generales, no hay que utilizarlos solamente como una plataforma publicitaria, sino ser sincero y tomar en serio las recomendaciones del usuario, generando un canal de información que sea útil y eficaz.

Cada vez son más las empresas que se embarcan en la aventura de las Redes Sociales y dedican a ellas parte de sus presupuestos de Marketing. Estas empresas deben tener en cuenta que quien asume la estrategia de “Social Media Marketing” dentro de la compañía será también su rostro en las Redes Sociales en las que la empresa esté presente.


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